There is only one chance to create a first impression, be it with a smile and handshake, exchange of business cards, visit to your web site or receipt of a beautifully-branded brochure.

These impressions should be distinct, intelligent and compelling.

Goodchap Brand Identity was established in Sacramento, California, by James Goodchap in 1991, one day after he arrived as a new immigrant direct from a creative director’s position at a leading design agency in London. Twenty-five years and hundreds of corporate and organizational brands later, the mission continues: To help clients gain competitive advantage through their brand identity and achieve growth goals.

Keeping his creative edge fresh and vital, James is also engaged in a fine art landscape painting & photography tour ~ "America Bold & Beautiful." He is currently located in the California central coast area. Combining business entrepreneurial acumen with a love of painting nature, his art & design products are now available in Yosemite National Park. The goal is to be eventually featured in most if not all National Parks in the USA.









Goodchap Brand Identity 2020