There is only one chance to create a first impression, be it via a smile and handshake, exchange of business cards, visit to your web site or receipt of a beautifully-branded brochure. These impressions should be distinct, intelligent and compelling.

Goodchap Brand Identity (GBI) was established by James Goodchap in 1991, one day after he arrived as a new immigrant direct from a creative director’s position at a leading design agency in London. Twenty-five years and hundreds of corporate and organizational brands later, the mission continues: To help clients gain competitive advantage through their brand identity and achieve growth goals.

GBI has also significantly contributed to Sacramento's regional image, branding the Metro Chamber, the Sacramento Entrepreneurship Academy, Old Sacramento Business and Historic Foundations, the Downtown Partnership, the Sacramento Press Club, Matter Veterans Memorial Plaza, and many more. Great first impressions matter at all levels in our business worlds, cities and communities.

  • Brand Consultation/Corporate Guidelines
  • Logo/Visual Identity Design
  • Core Brand Message Development
  • Responsive Web Site Design/Production
  • Business Systems/Brochures/Folders
  • Print Advertising/Direct Mail
  • Trade Show Booths/POS Displays
  • Print Management/Quality Supervision









Goodchap Brand Indentity 2016